New York City can be a confusing place, especially for a seltzer from West Texas. So when tasked with taking over a subway stop with billboards for Ranch Water Seltzer, we decided to lean into the sincerity and earnestness of a West Texan's first visit to the big apple.
Ranch Water. Noticeably Not From Here.
![](https://cdn.myportfolio.com/3eaa00e0-ef76-4976-baf2-c6ef20a5669d/9cf36c32-fb49-4cd9-a2e6-51979de7cdc2_rw_3840.jpg?h=f1dfb31829b70a82aaf7a2b625caa181)
![](https://cdn.myportfolio.com/3eaa00e0-ef76-4976-baf2-c6ef20a5669d/aa0d3c44-0e98-4728-a931-69e12dc3b530_rw_3840.jpeg?h=0aa67ee3430d87555369d3cbe57b47df)
![](https://cdn.myportfolio.com/3eaa00e0-ef76-4976-baf2-c6ef20a5669d/ba7f8ad9-7794-4b1a-9fd2-e777a7b74513_rw_3840.png?h=328cb57b4694f30a6c8d5376b1325da4)
![](https://cdn.myportfolio.com/3eaa00e0-ef76-4976-baf2-c6ef20a5669d/73d0ff96-191a-420f-9b84-a1939549795b_rw_3840.png?h=d9d513e0c33fb95ca41f958f9b145ae7)
![](https://cdn.myportfolio.com/3eaa00e0-ef76-4976-baf2-c6ef20a5669d/fb68bd1d-82db-4bd1-bc93-2870dd78d053_rw_3840.png?h=45fa068882a778c3a79f2f33d9036325)
CW: Callum Leitenberg
AD: Rhiannon Newman