New York City can be a confusing place, especially for a seltzer from West Texas. So when tasked with taking over a subway stop with billboards for Ranch Water Seltzer, we decided to lean into the sincerity and earnestness of a West Texan's first visit to the big apple. 
Ranch WaterNoticeably Not From Here.
CW: Callum Leitenberg
AD: Rhiannon Newman

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