Once home to the original Ringling Bros Circus, the Circus World museum now houses archives of the world's most famous acts, including the "freaks" of the sideshow.
These unique sideshow acts were historically gawked at and mocked, so we created this campaign to show that there is more to them than what meets the eye.
PRINT | MORE THAN A SIDESHOW
Stephan Bibrowski (1890–1932), better known as Lionel the Lion-faced Man.
Chang and Eng Bunker (1811–1874), better known as the original "siamese twins".
Al Tomaini (1912-1962) and Jeanie Tomaini (1916-1999), better known as Al the Giant and Jeanie the Half-Girl.
SOUVENIR | WE'RE ALL FREAKS
The members of the sideshow became some of the biggest attractions in the world, but we shouldn't sell ourselves short… in another life we probably could have been right there with them. So we created sideshow mirrors for the Circus World gift shop for visitors to take home and officially become part of the crew.
CW: Callum Leitenberg
AD: Alex Ward
