“The overarching characteristics of Gen Z are authenticity, creativity, and cynicism.”
- Publicis Groupe UK Report
​​​​​​​
How do you inspire Gen Z to use Adobe Express and Photoshop?
Invite them to revolt against design clichés.
PRINT + DIGITAL | EXPOSING THE clichés
THE LANDING PAGE | LETTING THEM DO SOMETHING ABOUT IT
Viewers get taken directly to where they can replace the clichés with their own work.
THE MEDIA FLIP | SHOWCASING NEW GEN Z DESIGNS
On World Design Day, media placements of the campaign switch to showcase the best of what they made. 
Showing that Adobe proudly stands for Gen Z mold-breaking design by doing what it does best - equipping creativity.
Made in partnership with:
Emma Kerencheva ​​​​​​​

You may also like

Back to Top